Guides
Guides: how to make videos people watch to the end
Methods you can apply the same day: what to say, what to show, in what order and for how long. Every guide gives steps, a worked example, a checklist to run before you publish and the mistakes to avoid.
Where to start
- You have never made a video.Read How to start making video content, then How to make videos without showing your face.
- You have an app, a product or a business.Start with the launch video for an app, the launch video for a product or TikTok and Instagram videos for your business.
- You already film yourself.See how to make a talking head video more engaging and how to add subtitles people actually read.
All guides
Motion design
How to make a motion design video when you cannot edit
Motion design is shapes, words and screens that move in order to explain something. You do not need to know how to animate. You need one clear idea, an order and a style.
6 min read
Launch
How to make a launch video for your app
On launch day, nobody is waiting for your app. The video has one job: make people understand in a few seconds what the app is for, and who it is for. Here is how to build it from the screens you already have.
6 min read
Launch
How to make a launch video for your product
When a product comes out, the viewer knows nothing about it. They ask three questions, always the same, and they ask them fast. A launch video that answers those three questions has done its job.
5 min read
Editing
How to make a talking-head video more engaging
You have something worth saying, you say it well, and still the video does not hold people. The reason is nearly always the same: for a whole minute, the picture does not change. Here is what to add, and where.
6 min read
Getting started
How to start making video content when you have never made any
You do not start by buying a camera. You start by choosing a subject you know, making a first short and imperfect video, then a second one. Here is the order to follow.
6 min read
Content creation
How to make videos without showing your face
You can run a whole account without ever appearing. What holds a viewer is not a face. It is a clear voice, pictures that change and a precise subject. Here are the formats that work when you stay off camera.
6 min read
Editing
How to add subtitles that people actually read
A subtitle is not a transcript glued to the bottom of the screen. It is text read on the move, on a small screen, often with the sound off. A few words at a time, well placed, with one word that stands out: here is how.
6 min read
Motion design
How to make an animated explainer video
An animated explainer video answers one question: “how does it work?” It films nothing, it shows. Its success depends less on the drawing than on the order of the ideas. Here is the structure that works and how to fill it.
6 min read
Business
How to make TikTok and Instagram videos for your business
A business does not publish to become famous. It publishes so the right people know it exists, understand what it does and know where to find it. That takes few videos, but the right ones.
6 min read
Motion design
How to show your numbers in a video
A good number is remembered better than ten adjectives. But you have to show one at a time, say what it measures and where it comes from. Here is how to turn your results into pictures understood in three seconds.
6 min read
Budget
How much does a motion design video cost
There is no single price for motion design, any more than there is a single price for a house. There is what pushes the bill up or down. Understanding those things lets you read a quote, compare it and choose the route that fits your need.
6 min read
Editing
How to make a video more dynamic
A dynamic video is not a fast video. It is a video in which something is always happening: a cut, a word, a picture, a sound. Most of the time you do not need to film anything again. You need to remove, then add in the right place.
6 min read
How these guides are written
We promise neither an audience nor an income: nobody can predict how many times a video will be watched. We give no invented statistic, price or testimonial. When something depends on a platform’s own rules, the guide says so and sends you to that platform’s official help pages.
Each guide ends with what Meratek can do for that precise need. For the rest, see the pricing and the use cases.